Creator CEO Boardroom · Applications Open

You’re doing all the work. Your channel still isn’t growing.

Creator CEO Boardroom is for $5–25k/month creators who are tired of guessing. In your first 90 days, we help you:

  • • Fix your packaging, ideation, and content strategy so you know what to make and why videos work
  • • Build a revenue plan that grows your income, not just your to-do list.
Apply for the Boardroom → See the ARC Method
Rolling applications · Fit call required
John Malecki with YouTube play buttons
JOHN MALECKI · PITTSBURGH
2.57M
YouTube
4.1M+
Combined
8 yrs
Building
4.1M+ combined reach
— Built by the same hands behind the playbook.
JM Builds 1.46M JM Unscrewed 1M Instagram 380K TikTok 480K Facebook 710K
02 / QUALIFIER

Who this
is for.

Not a course. Not a Discord. The Boardroom is a working group of 25 operators building real companies behind their content. Read this first — if three of the four don't describe you, don't apply.
01 / Profile

You're a creator who…

  • Does $5–25k/month and is tired of pretending that's a business.
  • Ships content consistently but can't tell what's actually working.
  • Has a team of one — you, burnt out, doing everything.
  • Built an audience by accident and a business by duct tape.
02 / Outcome

You want…

  • Revenue that doesn't collapse the week you stop posting.
  • A real P&L, not a Stripe dashboard and a prayer.
  • Products, contracts, and systems — not more brand deals.
  • Leverage: fewer hours, higher margin, less ego in the feed.
03 / Tried

You've tried…

  • A $2K course from someone with 300K subs and a ring light.
  • “Monetize your personal brand” advice from non-operators.
  • Hiring an agency that treated your channel like a campaign.
  • Running it all solo — the ceiling is the problem, not you.
03 / The Framework

The ARC Method.

AUDIENCE+REVENUE+COMPANY OS=A BUSINESS

Most creator coaching gives you one of three. We teach all three as one system — because leaving any one out is why most 7-figure creators are still one burnout away from zero.

01 / AUDIENCE
A

Audience

Reach that compounds — built on strategies you can actually sustain, not trend hoping so you're exhausted in 5 weeks

  • Positioning that creates repeatable growth
  • A 90-day content operating system
  • Hook, retention, and package strategy that eliminates the guessing game of video creation
Module 01Explore →
02 / REVENUE
R

Revenue

Multiple income lines that don't depend on the algorithm having a good week. Leveraged for long-term sustainability and predictability.

  • Scalable revenue streams no matter what industry you're in
  • Data-driven systems to eliminate guessing for product-market fit
  • Step-by-step instructions and not just theory or possibility.
Module 02Explore →
03 / COMPANY OS
C

Company OS

The part nobody talks about. Systems, team, finance, and ops — so the business stops living inside your head.

  • Hiring playbook: who to hire first, second, third
  • Financial model that pays you like a CEO
  • Real growth that doesn't stop when you decide to take a break.
Module 03Explore →
John Malecki in Pittsburgh Steelers jersey
PITTSBURGH · 2014
Before the channel. Before the shop. Same guy.
08
04 / The Builder

I didn't build
an audience.
I built a company.

I'm John Malecki. Former NFL lineman. I started a YouTube channel in my buddies garage in 2013 to fund a silly dream, and somewhere along the way it became a media company — 2.57M subs, 4.1M combined reach, a team, a product and multi million dollar e-com business, and a P&L that doesn't care whether I post this week.

Most creator advice comes from people whose only product is creator advice. I'm not one of them. I still build furniture. I still run a shop. I am still in the trenches every day. The Playbook is the operating manual I wish I'd had — written from inside the business, not the green room.

John MaleckiFounder, The Creator Playbook · Malecki Furniture
Read the full story →
05 / PROOF

Members
doing the work.

All of our members run real businesses. These are a few of them — the results below are self-reported and verified.
OUTDOORS
Britton Rasmussen
Dude Life 975K subs
OUTDOORS
Hank Hamilton
HF Outdoors 413K subs
WOODWORKING
Ryan Drapela
Cutting It Close 115K subs
TRUCKS & VEHICLES
Ryan Richardson
JMR Rebuilds 124K subs
MEMBER REVIEWS

What they’re
saying.

★★★★★

“First video using John’s system, 216k views in 5 days! This is insane! I’m finally understanding it!”

Erik Reed
Erik Reed
Outdoors with Erik · 457K subs
★★★★★

“Best start on a video to date for me! About 100k views in the first 48hrs!”

Jamison Rantz
Jamison Rantz
Rogue Engineer · 264K subs
★★★★★

“In five months, I’ve doubled my views and my revenue. The biggest takeaway you’re going to get from the Creator Playbook is a real system for running your channel like a business.”

Hank Hamilton
Hank Hamilton
HF Outdoors · 411K subs
★★★★★

“Most coaches teach you how to make viral videos or chase the algorithm. John teaches you how to build an audience that actually drives revenue and builds a real business.”

Dillon Holmes
Dillon Holmes
Well Your World · 158K subs
★★★★★

“The Creator Playbook isn’t just about creating great content. It equips you with the mindset required to build a healthy, sustainable creator business.”

Ryan Richardson
Ryan Richardson
JMR Rebuilders · 108K subs
★★★★★

“I can confidently say, John’s coaching is going to take our business from 7 figures to 8 figures in just a few weeks of working together.”

Ryan Drapela
Ryan Drapela
Cutting It Close · 66K subs
SOME OF OUR CURRENT BOARDROOM MEMBERS
Dude Life
Britton Rasmussen
@DudeLife
1M Subscribers
 Mr Build It
Alex Mazhuhkin
@MrBuildit
1M Subscribers
 Jonny Builds
Jonny Lambert
@JonnyBuilds
763K Subscribers
 Outdoors with Erik
Erik Reed
@OutdoorsWithErik
476K Subscribers
 HF Outdoors
Hank Hamilton
@HFOutdoors
415K Subscribers
 Rogue Engineer
Jamison Rantz
@RogueEngineer
273K Subscribers
 Well Your World
Dillon Holmes
@WellYourWorld
158K Subscribers
 Cutting It Close
Ryan Drapela
@CuttingItClose
159K Subscribers
 NS Builders
Nick Schiffer
@NSBuilders
147K Subscribers
 JMR Rebuilders
Ryan Richardson
@JMRRebuilders
127K Subscribers
 American Electrician
Spencer West
@AmericanElectrician
81.2K Subscribers
 The Southern Craftsmen
Tyler Shaheen
@TheSouthernCraftsmen
19.2K Subscribers
06 / The Room

The Creator CEO Boardroom.

An ongoing working group for operators who are done being creators who happen to run a business — and ready to be CEOs who happen to make content. Apply when you're ready. Start when there's a fit.

Apply for the Boardroom →
ROLLING APPLICATIONS · FIT CALL REQUIRED
What's in the room

Operator membership

  • 01Weekly group coaching calls
  • 02Audience Engine SOPs and Templates for growth
  • 03Revenue Stack systems and operations
  • 04Company Operating systems with everything you need to be a real Creator CEO
  • 05An exclusive elite group of hand picked creator businesses available in our CEO Boardroom membership site.